»(…) I would first like to explain a few things about the context in which Annette Hauschild’s work came about. Because in this area of ​​photography, which is located in the aesthetic no-man’s-land between art and design, so to speak, we find backgrounds to research and depiction that we are rarely aware of.In fact, today we are used to consuming photographs in magazines without hesitation, as if they only had their traditional place there.However, when we encounter the same works in museums, galleries or, as here, in an exhibition, we are not surprised.Is it now a question of journalistic documentation or an aesthetically autonomous art form? Is this observed objectively or interpreted freely?Both are probably true – and this “being in between” of this type of photography may also be the reason why it touches us so directly. (…)«
Source: Annette Geiger (excerpt from the opening speech at the Einstein Forum, Potsdam)